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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Whilst the name recommends, this web site post defines our knowledge about GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) while we had been attempting to increase the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to aid small businesses recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) this is certainly right for attaining the salient online existence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our initial analysis of our client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true website plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Google+ listing that is local embedded, etc.

We knew that the web site had been hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations about it and in case unsuccessful – move the internet site to WordPress and regular hosting.

That which we learned is the fact that while being the way that is cheapest to host a web site on GoDaddy (that makes it an exceptionally cheap option completely), the web site Builder didn’t permit you to perform virtually any action that a typical web hosting will allow you to definitely. GoDaddy advertise their device given that option that is best with their non-technical customers – a very easy tool with 100per cent hassle-free setup and upkeep to produce your enterprise with an appropriate fundamental site.

This really is real (the “comfortable fundamental website” component may be argued), nonetheless it is simply just what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all the small enterprises – don’t get intimidated by exactly just how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a web page Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also when it comes to many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t already have usage of the FTP plus the database. You can easily imagine the restricted abilities that derive from this kind of restriction. For instance, and even though there is certainly a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable because the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for all of us but regrettably they replied that it is not one thing they help. The client rep stated straight that the objective of GoDaddy site Builder would be to help fundamental users develop a fundamental internet site – something similar to a company card. So anything “too advanced level” could be impractical to implement – exact same applies to website tool tester inc our recommendations to 301 redirect among the true home pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so fundamentally the question that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you can easily still:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to implement Schema.org markup that might be impossible because each time you insert the rule, the “itemscope” characteristic simply gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we advised to your customer would be to migrate his GoDaddy site Builder built web site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he had was that maintaining their site can be acutely hard he would have to learn how to deal with WordPress for him because. We chose to offer him a consultation that is free get his method around WordPress that will be certainly not a lot more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. By doing this you will definitely fully be able to use Search Engine Optimization guidelines without having any limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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